Welcome to ASN Agro Foods, a trusted agro-processing company based in Bhubaneswar, Odisha. We specialize in sourcing organic raw materials directly from village producers in the Kandhamal hills, ensuring the highest quality from farm to table. Our products undergo hygienic processing, meticulous packaging, and stringent quality checks at every stage—procurement, milling, storage, and delivery—to meet customer expectations.
Committed to authenticity and purity, we partner with reliable local farmers to deliver 100% organic spices under our registered brand, “Purbaghat Masala.” ASN Agro Foods is fully compliant with industry standards, holding certifications such as FSSAI, GST, MSME, Trade, and Export licenses, reinforcing our dedication to quality and sustainability.
Our Core Team
Arup Kumar Nayak – A Visionary Rural Entrepreneur
Arup is the Founder of ASN Agro Foods, a Bhubaneswar-based agro-processing enterprise committed to delivering high-quality organic spices under the brand “Purbaghat Masala.” An alumnus of Xavier Institute of Management, Bhubaneswar (XIMB), he holds a specialization in Rural Management and brings over 20 years of corporate experience in Sales & Marketing, Branding, Client Servicing, and CSR.
With a deep understanding of rural supply chains, Arup oversees end-to-end operations at ASN Agro Foods—from procurement in the Kandhamal hills to processing, branding, and market distribution. His expertise bridges grassroots agriculture and modern business practices, ensuring sustainable growth for farmers while delivering authentic, organic products to consumers.
Driven by a passion for rural empowerment and agribusiness innovation, Arup continues to strengthen ASN Agro Foods as a trusted name in Odisha’s spice industry.
Shalini Elizabeth Samuel – A Food Connoisseur with a Vision
Shalini is a seasoned professional with a unique blend of education expertise and culinary passion. With over a decade of teaching experience across Delhi, Bangalore, and Bhubaneswar, she brings discipline, creativity, and a keen eye for detail to ASN Agro Foods.
A true spice enthusiast, Shalini takes pride in preserving authentic flavors while innovating with traditional recipes. Her deep understanding of spices ensures that every product under “Purbaghat Masala” meets the highest standards of taste and quality. Beyond the kitchen, she plays a pivotal role in pricing strategies, branding, and operations, driving the company’s growth with a perfect mix of precision and creativity.
Combining her love for food with sharp business acumen, Shalini is instrumental in making ASN Agro Foods a trusted name in organic spices.
